Ridhira Group Appoints Vivek Chaturvedi as Senior Vice President, Sales & Marketing

Ridhira Group, a pioneering leader in wellness-focused real estate, is pleased to announce the appointment of Mr. Vivek Chaturvedi as Senior Vice President, Sales & Marketing. In his new role, Vivek will be responsible for steering the company’s growth, devising strategic marketing initiatives, fostering strong relationships with key stakeholders, and leading sales efforts to further enhance Ridhira’s market presence. His appointment represents a significant milestone in Ridhira’s ongoing evolution as a leader in wellness-oriented and sustainable real estate.

With over 17 years of experience across diverse sectors including Real Estate, FMCG, Ed-Tech, and Energy in India and the Middle East, Vivek brings a deep understanding of growths, transformation, and market dynamics. Holding an MBA from XLRI Jamshedpur, his leadership has been key in scaling businesses and creating impactful marketing strategies for global brands such as HoABL, Lodha Ventures, Agthia, Monster Energy, Colgate-Palmolive, Kellogg’s, and Exide. Known for his pragmatic approach and focus on customer-centric innovation, Vivek has a proven track record of driving high-performing teams and delivering results.

Mr. Ritesh Mastipuram, Founder & Managing Director, Ridhira Group said: “At Ridhira, we view real estate as a powerful catalyst for community transformation. It’s about crafting spaces that go beyond buildings—creating environments where people live, thrive, and realize their aspirations. Vivek’s leadership aligns seamlessly with this vision. His expertise in scaling businesses and understanding the pulse of the customer will be critical as we strengthen our market position and drive meaningful growth. We are confident that his leadership will help elevate Ridhira to new heights as we continue to redefine the future of real estate.”

In his new role, Vivek will lead Ridhira’s sales and marketing strategies, focusing on expanding the company’s reach, driving innovative sales practices, and enhancing the overall customer experience.

Speaking about his appointment, Vivek Chaturvedi shared his thoughts by saying, “I’m honored to join Ridhira, a company that stands at the intersection of innovation and impact. What excites me most is the opportunity to work with a team that’s deeply committed to not just building properties, but creating enduring legacies that will serve generations to come. Together, we will push boundaries, drive innovation, and build a future where every space we create is a reflection of our values—wellness, sustainability, and community. The journey ahead is full of potential, and I’m excited to be part of this next phase of Ridhira’s growth.”

This appointment marks the beginning of an exciting new chapter for Ridhira Group. With a solid foundation of delivering luxury residences and sustainable commercial spaces, the company continues to set the standard for excellence, transparency, and innovation. Under Vivek’s leadership, Ridhira is poised to accelerate its growth, explore new avenues for innovation, and continue its mission to create enduring legacies through exceptional real estate.

About Ridhira Group:

Founded in 2008 by Ritesh Mastipuram, Ridhira Group is India’s largest wellness company, dedicated to creating transformative, nature-centric communities that blend luxury, sustainability, and holistic well-being. With over 17+ years of trust and legacy, Ridhira operates across 31 cities, serving more than 1.5 million customers through 140+ stores in airports, hotels, malls, and high street locations. Guided by the core values of integrity, community, and sustainability, Ridhira pioneers eco-friendly living with innovative, biophilic designs, aiming to become the world’s largest wellness community creator. For more information, visit https://ridhira.com/