Mobavenue AI Unveils New Brand Identity and Launches the Mobavenue Neural Engine

Mobavenue AI Tech Limited (BSE: INE622Q01027) has officially unveiled its new brand identity and launched the Mobavenue Neural Engine, a unified artificial intelligence intelligence layer built across its advertising technology platforms. Founded originally in 2017 by 17-year-old engineering students Tejas Rathod and Kunal Kothari, and later joined by third founder Ishank Joshi, the company evolved from a digital marketing agency into a product-led AdTech platform. Remaining entirely bootstrapped through its growth phase, Mobavenue listed publicly in 2025 and now serves over 150 brands across 10-plus markets with a team of more than 200 employees. To celebrate this milestone, the company showcased its refreshed identity on a billboard in New York’s Times Square, signaling its ongoing expansion into the United States, United Kingdom, and Singapore.

Capabilities of the Mobavenue Neural Engine:

At the heart of Mobavenue’s transformation is the Neural Engine, designed to streamline the advertising lifecycle and help marketers transition from executing campaigns to making data-driven decisions. Operating across the company’s $A^3$ framework encompassing Awareness, Acquisition, and Activation—the engine features four core capabilities:
Planning: Generates customized marketing strategies based on brand objectives, audience insights, market intelligence, budgets, and categories.

Execution: Compresses campaign launch timelines from days to under 59 seconds directly from the platform.

Creative Intelligence: Produces advertising creatives and recommends placements across Connected TV, OTT, music, and youth platforms.

Conversational Reporting: Enables marketers to query performance metrics in natural language to receive instant insights on impressions, conversions, audiences, and channels.

Leadership Vision and Future Outlook:

According to Founder, MD, and CEO Ishank Joshi, the rebrand reflects a transformation that has been underway for years as the industry shifts toward intent, intelligence, and impact. CTO Tejas Rathod emphasized that the Neural Engine solves the critical industry problem of fragmented workflows by unifying the entire marketing lifecycle into a single intelligence layer. Looking forward, Chairman and COO Kunal Kothari noted that AI is woven into every aspect of their operations to reduce complexity and scale for a global advertising ecosystem under their new tagline, “connecting what’s next”.