Mivi Announces Entry into Smartphone Market with Mivi One, Launching September 24 on Flipkart

Homegrown consumer technology brand Mivi has officially announced its entry into the smartphone segment with the upcoming launch of Mivi One. Developed in strategic partnership with Qualcomm, Flipkart, and Google, the new device is scheduled to launch exclusively on Flipkart on September 24, 2026. Having established a strong presence in personal and home audio products such as true wireless earbuds, neckbands, headphones, and soundbars Mivi is leveraging a decade of end-to-end product design, R&D, and local manufacturing experience to build its first smartphone. The Mivi One will be fully manufactured at the company’s facility in Hyderabad.

Key Features and Strategic Partnerships:
The new smartphone is designed to cater directly to discerning Indian consumers by combining strong performance, thoughtful design, and value. Key highlights of the Mivi One include:

Snapdragon® 5G Performance: Powered by a Qualcomm Snapdragon 5G mobile platform to deliver high-speed connectivity and responsive performance.

Make in India Capabilities: Built on Mivi’s growing domestic R&D, engineering, and manufacturing ecosystem based in Hyderabad.

Flipkart Distribution: Utilizing Flipkart’s extensive digital commerce ecosystem and nationwide logistics infrastructure to reach consumers across India.

Leadership Insights on the New Venture:
Viswanadh Kandula, Co-founder of Mivi, noted that moving into smartphones is a natural progression following a decade of proving that an Indian company can build and manufacture consumer technology locally. He emphasized that Mivi One represents the first expression of the brand’s ambition to build a global consumer technology company originating from India.

Himanshu Tandon, Chief Business Officer at Mivi, added that today’s young and aspirational Indian consumers look for performance, design, reliability, and value without trade-offs. He stressed that the brand’s entry into the category aims to create meaningful consumer relevance through local manufacturing and deep consumer understanding.

Furthermore, Mukund Kedia, Senior Director at Flipkart, expressed enthusiasm for the partnership, highlighting that Mivi has established meaningful consumer equity through its audio portfolio and is well-positioned to bring a strong value proposition to India’s digital consumers through Flipkart’s extensive retail network.