Max Fashion Launches Its First New Identity Flagship Store in Hyderabad at Nexus Mall

Max Fashion has officially expanded its footprint in Hyderabad with the launch of its first New Identity flagship store at Nexus Hyderabad Mall in Kukatpally. Spanning 13,000 square feet, the new store was inaugurated by acclaimed actor Mrunal Thakur alongside Max Fashion CEO Sumit Chandna, marking a major milestone as the brand celebrates 20 years in India.

The “Max Project New” Festive Launch:
The grand opening coincided with the live unboxing of Max Project New, a special festive collection curated by actor and author Kalki Koechlin. The collection features traditional Sanganer block printing from Rajasthan combined with original artwork created by specially-abled artists from Chennai’s Kairassi Foundation, blending high-street fashion with social impact.

A New Retail Experience for Hyderabad shoppers:
Designed around an immersive and modern shopping concept, the 39th Hyderabad outlet introduces Max’s refreshed retail identity. Key design updates include wider aisles, an open and intuitive layout, and curated product displays tailored to contemporary shopping habits. The flagship store houses Max’s comprehensive “Fashion for All” collection covering men’s, women’s, and children’s apparel, alongside footwear and accessories, setting the stage for the brand’s ongoing nationwide retail rollout.