Marriott & The Fern Hotels Hit 75 Signings and 50 Openings across India

New Delhi: Marriott International and Concept Hospitality Private Limited (CHPL) have achieved a historic milestone in India’s hospitality sector, securing 75 hotel signings and 50 official openings for Series by Marriott in less than six months since the brand’s debut in November 2025.

This rapid expansion introduces over 3,556 rooms into Marriott’s Indian portfolio, spanning 43 cities across Tier 1, Tier 2, and Tier 3 markets. The collaboration merges The Fern’s deep-rooted heritage in sustainable, regional hospitality with Marriott’s world-class distribution network and the power of the Marriott Bonvoy loyalty ecosystem.

Key Highlights of the Expansion:
Rapid Scale: Reached 75 signings and 50 operating hotels in under six months, proving high investor and owner confidence.

Geographic Depth: Establishes a balanced footprint across key business hubs and leisure destinations, including Mumbai, Jaipur, Goa, Igatpuri, and Bengaluru.

The ‘Global Domestic’ Traveler: Designed specifically for guests seeking local, authentic experiences backed by the quality, reliability, and security of a global hospitality giant.

“India is not simply a launchpad for this brand; it is proof of concept. Reaching 75 signings, with 50 open and operating hotels across the country in under six months, validates our vision of a brand designed to scale with speed and purpose.”
Kiran Andicot, Senior Vice President, South Asia, Marriott International.

Curated Signature Guest Experiences:
Properties under The Fern Hotels & Resorts, Series by Marriott feature a dedicated suite of guest-centric services rooted in Indian traditions and modern convenience:

Grab & Go Breakfast: Convenient, packed breakfast boxes designed for early-morning travelers.

Single Lady Traveler Recognition: A curated suite of premium in-room amenities to ensure solo female travelers feel safe, welcomed, and comfortable.

Evening Delight & Healthy Sleep: Thoughtful turndown services featuring regional treats, personalized messages, and traditional Indian wellness accents like soaked almonds, raisins, and cumin-infused water.

Lamp Lighting Ceremony: A peaceful daily dusk ritual inviting guests to unwind and connect with local traditions.

All operating properties fully participate in the Marriott Bonvoy® loyalty program, enabling domestic and international travelers to earn and redeem points while enjoying seamless, contactless experiences through the Marriott Bonvoy mobile application.