JioStar Unveils ‘Har Ghar Mein Jashn’ Festive Playbook to Help Brands Capture Surge in Consumer Spending

As the festive season kicks off across India, consumer excitement is translating into significant shopping intentions. To help brands leverage this commercial boom, JioStar’s entertainment division has officially launched its comprehensive festive playbook titled ‘Har Ghar Mein Jashn’. Backed by the JioStar Festive Sentiment Survey 2026, the report projects that the average festive transaction size will surge by roughly 46%, moving from Rs 16,500 last year to Rs 24,020. Crucially, the survey highlights that consumers plan well ahead of time: about 68% of shoppers initiate their purchase planning more than a month in advance, while 49% are actively researching brands and making choices well before pulling the trigger.

Amplifying Brand Reach Through the JioStar TV Network:
Positioned as a powerful avenue for brand engagement, the JioStar TV network commands over 680 billion viewing minutes, with primetime viewership traditionally climbing by an additional 30% during festive windows. Mahesh Shetty, Head of Entertainment Sales (TV) at JioStar, noted that audiences spend 50% more time with JioStar content compared to user-generated content (UGC) platforms, showing significantly higher attention scores and search interest. TV-only audiences demonstrate double the search incidence index (hitting 181 in male-focused and 202 in female-focused categories), proving that high-impact television environments strongly drive product discovery and long-term brand consideration.

Digital Acceleration and Commerce-Led Growth via JioHotstar:
Beyond linear television, JioStar is driving digital and e-commerce growth across every screen through JioHotstar. The digital platform delivers substantial incremental reach adding 50% to 80% on connected televisions (CTV) and 50% to 90% on mobile devices compared to leading UGC platforms. Bhaskar Ramesh, Head of Entertainment Sales (Digital) at JioStar, emphasized that digital campaigns on JioHotstar yield twice the business effectiveness, highlighted by an impressive 2.2x higher add-to-cart rate. Furthermore, high-scale formats like Megablast (pulling over 450 crore daily views and 365 million daily viewers) and Launchpad have consistently generated strong metrics, such as a 2x boost in app downloads and a 1.42x uplift in purchase intent.

Star-Studded Entertainment Content Slate:
To captivate both television and digital viewers throughout the festive season, JioStar has rolled out a powerful lineup of premium entertainment properties. This includes major non-fiction reality shows like Bigg Boss (spanning six languages), India Ke Top 1%, Koffee with Karan, Roadies, Dhamaal with Pati Patni Aur Panga, and Cooku with Comali. The marquee entertainment slate also features major movie premieres such as Dhurandhar The Revenge, Welcome to the Jungle, the Malayalam blockbuster Drishyam 3, and over 15 South-focused special premieres streaming exclusively on JioHotstar.