CaratLane Marks 18th Anniversary by Setting GUINNESS WORLD RECORDS Title for Online Cake Cutting

To mark its milestone 18th anniversary, CaratLane, a Tata Product, entered the official GUINNESS WORLD RECORDS title for the “Most people cutting / slicing cake simultaneously online.” The nationwide celebration united team members across India in a synchronized virtual video conference featuring 467 cakes sliced across more than 400 locations, including retail stores, regional offices, and fulfillment centres.

Managing Director Saumen Bhaumik expressed deep gratitude to the brand’s over 3 million customers, employees, business partners, and vendors who contributed to shaping the jewellery industry into a modern age. To successfully secure the record, participants followed a central start signal and continuously sliced commercially available cakes for a minimum of 10 seconds under rigorous technical verification. Demonstrating a strict zero-food-waste commitment, 100% of the cakes sliced during the record attempt were shared and consumed locally by teams and surrounding communities immediately following the event.