Capri Loans Launches Campaign with Nayanthara

On August 6, 2026, Capri Global Capital Ltd. (CGCL), operating under the brand name Capri Loans, launched its latest integrated brand campaign featuring acclaimed actor Nayanthara. Built around the themes of #DreamsGetWings for the brand film and #TryCapriGoldLoans for the gold loan film, the initiative underscores the non-banking financial company’s (NBFC) dedication to accessible, transparent, and customer-focused financial solutions.

Core Themes of the Brand and Gold Loan Films:
Brand Film (#DreamsGetWings): Highlights Nayanthara’s journey and the inspiration she draws from the resilience of everyday Indians ranging from farmers and entrepreneurs to artisans and working professionals positioning Capri Loans as a reliable partner providing timely financial backing.

Gold Loan Film (#TryCapriGoldLoans): Encourages customers to perceive gold as a valuable financial asset rather than mere jewelry. Through an emotive narrative, Nayanthara showcases how the company facilitates secure, respectful, and transparent lending, granting quick access to funds with dignity and peace of mind.

Leadership Insights and Multimedia Strategy:
Nishant Gehlot, Head of Marketing at Capri Global Capital Limited, noted that the campaign stems from the belief that proper financial support empowers individuals to move forward confidently, celebrating everyday aspirations while reinforcing core values of trust and respect.

The campaign utilizes a multimedia strategy encompassing television, print, digital platforms, social media, and on-ground visibility featuring Nayanthara. By combining meaningful storytelling with practical lending solutions, the initiative aims to strengthen Capri Loans’ footprint across Southern India and solidify its standing as one of the country’s fastest-growing retail-focused NBFCs.