Birla Opus Broadens Horizons with Two New Franchise Stores in Hyderabad

The Aditya Birla Group made a significant entry into the market in February 2024 with the launch of 'Birla Opus,' re-defining the paint industry with unmatched consumer engagement and extraordinary brand experiences. Birla Opus aims to become one of India's leading paint brands, offering over 145 products and 1,200 SKUs, including water-based paints, enamels, wood finishes, and wallpapers, with 2,300+ tintable color options. Birla Opus invites you to step into their franchise stores and discover a world where every brushstroke tells a story. Enjoy expert guidance on color selection, top-quality products, and innovative solutions.

On July 11 and 12, 2024, Birla Opus embarks on a new chapter with the inauguration of their two franchise stores in Hyderabad. These locations serve as a one-stop shop for all Birla Opus products, presenting a diverse range of shades that reflect and celebrate the region's rich heritage and cultural essence. The stores foster a vibrant atmosphere that aligns perfectly with the local community's energy. Prioritizing customer satisfaction, these stores offer a comprehensive selection of Birla Opus products and services, allowing customers to experience textures, browse shade decks, and consult with experts to select their ideal colours and products.

Mr. Rakshit Hargave, CEO, Birla Opus, said, " The inauguration of our new franchise stores in Hyderabad marks a pivotal moment in Birla Opus’ journey in this region. This expansion not only signifies our growth but also reinforces our commitment to bringing unparalleled quality and innovation to our customers across India. We are excited to see how Hyderabad's vibrant community will embrace our offerings.”

Mr. Bharat Chowdary of the Franchise Store Birla Opus Sun City, said, “I am thrilled to be part of the Birla Opus family with our new store in Hyderabad. The city's dynamic energy and burgeoning design scene make it the perfect location for our paints and décor solutions. Located in Sun City, a thriving residential area, our store provides residents with a welcoming environment to explore our extensive product range. Our knowledgeable staff is dedicated to helping customers create personalized spaces, transforming their homes into havens of comfort and elegance.”

Mr. Babulal Chowdary of the Franchise Store Birla Opus Om Hardware, said, “Quality and trust are synonymous to any brand from the house of Aditya Birla Group. Recognizing the demand for high-quality home décor solutions, partnering with Birla Opus was a natural choice. Their superior and innovative products, particularly those compatible with the anti-spatter technique that reduces paint wastage and high coverage guarantee align with our commitment to eco-conscious practices. We are confident that this partnership will be a tremendous success.”

The stores are now open to traders and customers from Monday to Saturday, welcoming them to explore their offerings throughout the weekdays, excluding Sundays.

Store details:

Store 1 – Sri Bhagyalaxmi Paints & Hardware, Sun City, Beside HDFC Bank, Bandlaguda Jagir, Hyderabad, Telangana, 500086
Store 2 – Om Hardware, Rasoolpura, Hyderabad, Telangana 500003

The new Birla Opus franchise stores in Hyderabad are poised to become a cornerstone of the community, providing residents with unparalleled access to superior quality paints and décor solutions. With a focus on quality, innovation, and customer satisfaction, Birla Opus is excited to embark on this journey and looks forward to enriching the homes and lives of its customers. Visit the new stores today and experience the Birla Opus difference for yourself!