Amazon India Announces the 10th Edition of Prime Day A Celebration of Deals and Entertainment

Prime Day: Amazon India has officially announced the 10th edition of Prime Day, promising 72 hours of excitement, exclusive launches, and blockbuster entertainment. The event is scheduled to run from 12:00 AM on July 4 to 11:59 PM on July 6, 2026.

A Decade of Prime:
To mark this 10-year milestone, Amazon is rolling out “10th Anniversary Deals” across a vast range of categories, including smartphones, laptops, fashion, home and kitchen essentials, beauty products, and toys.

“From new launches and blockbuster entertainment to great deals delivered fast, Prime Day has always been about celebrating our members, sellers, and brand partners,” said Abhinav Agarwal, Director – Prime, Amazon India. “As we mark the 10th edition of Prime Day, this milestone makes the celebration even more special, reflecting a decade of delivering shopping, savings, and entertainment across Bharat.”

Exclusive Member Benefits and Savings:
Amazon is offering significant financial incentives to help members maximize their savings:

Bank Offers: Customers can avail of an additional 10% savings on purchases using SBI and Axis Bank credit cards and EMI transactions.

Cashback: Amazon Pay ICICI Bank credit card holders will receive unlimited 5% cashback.

Anniversary Membership Discounts: To celebrate the anniversary, new members can join at special limited-period prices:

Annual Prime Membership: Rs 999 (down from Rs 1,499)

Prime Lite: Rs 599/year (down from Rs 799)

Prime Shopping Edition: Rs 299/year (down from Rs 399)

New Launches and AI Experiences:
Prime Day 2026 will feature exclusive access to over 500 new products from top global and Indian brands, such as OnePlus, Samsung, Lego, Adidas, and Allen Solly. Additionally, Amazon is introducing “Prime Playback,” an AI-powered personalized video experience that allows members to revisit their unique shopping and streaming journey over the years. This feature becomes available to select members starting June 18 on Amazon.in.

Enhanced Delivery Infrastructure:
Amazon continues to leverage its massive logistics network, offering tens of thousands of products delivered in minutes or a few hours. The platform currently supports over 10 lakh items for same-day delivery and over 40 lakh items for next-day delivery, ensuring that Prime members receive their orders with the speed and reliability they expect.