ABD Maestro Launches Three Super-Premium Whiskies in Telangana

ABD Maestro Pvt. Ltd., the super-premium and luxury spirits subsidiary of Allied Blenders & Distillers Limited (ABD), has officially entered the Telangana market with the launch of three distinct, award-winning whiskies. Co-founded by Bollywood superstar Ranveer Singh, the company is targeting the state’s growing demand for high-quality, craft-focused alcoholic beverages.

The Premium Whisky Lineup:
The newly launched collection offers a variety of profiles tailored for different consumer preferences:

AODH Irish Whiskey: A classic, triple-distilled Irish whiskey recognized for its smooth and easy-drinking character.

WOODBURNS Contemporary Indian Whisky: An award-winning blend that holds the distinction of being the first Indian brand to win the Revelation Blended Whisky Award and Grand Gold at the 27th Spirit Selection by Concours Mondial de Bruxelles (2025).

YELLO Designer Whisky: A bold, design-forward blend that combines Scotch and Indian malts, specifically crafted for the modern Indian palate.

Market Strategy and Consumer Reach:
Bikram Basu, Managing Director of ABD Maestro, highlighted that Hyderabad has become a sophisticated market where consumers are actively seeking better quality and craftsmanship. The brand sees significant potential in the city’s cosmopolitan environment, which supports a robust pub and restaurant culture. Furthermore, the company aims to reach audiences beyond the capital, specifically targeting interest in super-premium spirits in cities such as Warangal, Karimnagar, and Nizamabad.

Availability and Pricing:
The three whiskies are currently available at leading retail outlets in Hyderabad, as well as at select premium bars and restaurants. The retail pricing for 750ml bottles is as follows:

AODH Irish Whiskey: Rs. 3,470

WOODBURNS Contemporary Indian Whisky: Rs. 2,500

YELLO Designer Whisky: Rs. 2,630