Farah Khan Rediscovers Singapore as Klook India Launches New Summer Campaign for 2026

MUMBAI: Klook India has officially announced its collaboration with acclaimed filmmaker and personality Farah Khan for a vibrant new summer travel campaign. The initiative invites Indian travelers to rediscover familiar destinations through fresh and unexpected experiences, moving beyond the traditional “top-ten” lists that often dictate modern holidays.

A Journey of Contrast and Discovery:
The digital-first campaign follows Farah Khan as she returns to Singapore. While she is a seasoned traveler who has visited the city before, the campaign reveals a side of the destination she had never explored. Joining her is Dilip—her personal chef and trusted companion—for whom the city is entirely new. This pairing highlights a unique travel truth: the contrast between a traveler with established assumptions and one with none.

Klook encourages travelers to look beyond the obvious, making room for a mix of planned, spontaneous, iconic, and local experiences. The campaign starts with a trailer currently live on Instagram, followed by three short-form episodes capturing their journey, and a full brand film scheduled for release in early May across Instagram and YouTube.

The Evolving Indian Traveler:
The campaign aligns with findings from Klook’s latest Travel Pulse Study, which shows a significant shift in how Indians approach their vacations. Travelers are increasingly making spontaneous decisions on the go and seeking local recommendations after they arrive.

Key insights from the study include:

Lesser-Known Gems: Nearly 2 in 5 Indian travelers now actively seek out hidden alternatives to popular tourist spots, a trend led by Gen Z.

Deep Connection: Nearly 1 in 2 Millennial travelers prefer spending more time in fewer places to truly connect with the local culture.

Leadership Perspective:
“Indian travelers today are more informed and inspired than ever, yet most holidays still end up looking remarkably similar,” says Shivam Tyagi, Marketing Lead, Klook India & Middle East. “We believe the most rewarding journeys begin where the top-ten list ends, and this campaign is our invitation to every traveler to trust their own curiosity.”

Tyagi adds that Farah and Dilip perfectly capture Klook’s mission. While Farah brings the eye of someone who has seen the world, Dilip brings the unbridled excitement of a first-time visitor. Together, they demonstrate that no matter where you are on your travel journey, there is always something new to make you feel alive.

As Asia’s leading travel experiences platform, Klook continues to enable travelers to book a wide range of activities both before and during their trips, facilitating the discovery of everything from popular attractions to last-minute hidden gems.