‘Jim Jim Thaara Song’: ‘Parnashala’ Team’s Mind-Blowing Marketing Strategy!

▪️ One song creates a social media buzz for the ‘Parnashala’ team

Hyderabad: In an era where filmmakers often rely on massive promotional budgets, star power, social media influencers, reels and promotional events to generate buzz ahead of a film’s release, the team of a small film has chosen a completely different route.

With just one creative idea, the team has managed to cut down on heavy promotional expenses while taking the film directly to the audience. The innovative marketing strategy by the team of ‘Parnashala’, produced under the SLT Films banner, is now attracting attention in Tollywood circles.

The horror-comedy film’s song ‘Jim Jim Thaara’ has become a talking point in the industry. As part of the film’s promotions, the makers came up with an unconventional promotional idea that has received an unexpected response. After getting Lakshmi Devi to sing the song, the team decided to make ‘Jim Jim Thaara’ the central weapon of their promotional campaign.
The promotional move has now triggered an interesting conversation on social media.

‘Jim Jim Thaara’ reaches people even before the reels!

One of the biggest advantages for the ‘Parnashala’ team is that the song is reaching audiences without relying heavily on paid promotions or expensive influencer campaigns. More importantly, the song is no longer confined to mobile screens and social media reels—it is reportedly becoming familiar among ordinary audiences as well.

A hit song is not merely a musical success. It can significantly increase curiosity around a film and create recognition even before its theatrical release. This becomes particularly important for small-budget films that may not have the promotional resources of big-ticket productions.

The ‘Parnashala’ team appears to have effectively leveraged this very formula. If the buzz generated by ‘Jim Jim Thaara’ translates into curiosity for the film, it could potentially benefit the movie’s theatrical business as well as its OTT and audio rights market.
The promotional strategy is also being viewed as an encouraging example for small films, sending out a clear message: a massive promotional budget is not always necessary when there is a massive idea.

Marketing strategy becomes a talking point before the movie

The fact that a song has generated such significant attention even before the film’s release has emerged as a major advantage for the ‘Parnashala’ team. The big question now is whether this momentum will continue all the way to the theatres and how effectively the buzz created by ‘Jim Jim Thaara’ will translate into audience interest in the movie.

Directed by Y.G. Bharat and produced by Manchi Venkat, ‘Parnashala’ is gearing up for its theatrical release soon. The film, which features horror-comedy elements along with suspense-thriller aspects, has already become a talking point in Tollywood for its unconventional promotional strategy.