MUMBAI: Jerai Fitness Unveils Reebok Branded Gym Equipment in India

MUMBAI March 30, 2026: In a landmark move for the regional fitness industry, Jerai Fitness Limited has announced a long-term strategic partnership with global icon Reebok. This collaboration marks a first-of-its-kind agreement where Jerai Fitness, a manufacturer with over 30 years of industry experience, will produce and distribute Reebok-branded gym equipment across India and neighboring markets, including Sri Lanka, Bangladesh, and Nepal.

A Fusion of Global Legacy and Local Precision:
The partnership combines Reebok’s international brand prestige with Jerai Fitness’s advanced, fully automated manufacturing capabilities. Consumers and gym owners can expect the official rollout of these products starting April 1, 2026.

Rajesh Rai, Chairman & Managing Director of Jerai Fitness Limited, emphasized the company’s commitment to quality: “By leveraging our advanced manufacturing systems, we aim to build sustainable partnerships with both domestic and international firms to create high-quality, tailored products that drive mutual innovation and growth.”

Expanding the Fitness Ecosystem:
The collaboration aims to address the rapidly growing demand for professional-grade fitness tools in South Asia. Steve Robaire, EVP of Reebok at Authentic, noted that India is one of the most dynamic fitness markets globally. He stated that Jerai Fitness provides the necessary “manufacturing expertise and local insight” required to deliver performance-driven equipment at a significant scale.

Product Range and Safety Standards:
The new collection will feature a comprehensive commercial lineup across two distinct series, covering several key segments:

• Cardio Equipment: High-end machines for endurance training.
• Free Weights: Professional-grade iron and specialized strength tools.
• Home Use: Premium equipment designed for domestic fitness spaces.

Jerai Fitness maintains its reputation for excellence through rigorous adherence to international certifications. Their facility—which had an annual capacity of 21,000 units as of late 2025—complies with ISO 9001, 14001, and 45001 standards. Furthermore, the products meet strict safety benchmarks, including the ASTM (American Society for Testing and Materials) and European safety standards (EN ISO 20957) for stationary training equipment.

Through fully automated production and dedicated storage infrastructure, Jerai Fitness ensures that every piece of Reebok-branded gear meets global quality expectations while remaining competitively priced for the regional market.