Jerai Fitness Launches ‘Last One Standing’ Powered by Reebok India’s Ultimate Fitness Challenge

Mumbai: Jerai Fitness Limited, a leader in India’s fitness equipment manufacturing sector, has officially announced “Last One Standing,” a premier national strength and endurance championship. Partnering with Reebok as the official merchandise and accessories sponsor, the event is set to debut in Mumbai on December 13, 2026.

A New Standard for Fitness Competitions:
Unlike traditional events that focus on a single discipline, “Last One Standing” is designed to be a comprehensive test of physical and mental grit. Participants will be pushed to their limits across six distinct events:

Strength & Power: Squats, Bench Press, and Deadlift.

Performance & Endurance: Pull-ups, Giant Bat Run, and Air Bike (Cycling).

The event aims to combat the rise of sedentary lifestyles by encouraging individuals to rediscover their physical potential, resilience, and discipline.

Inclusive Participation and Structure:
The championship is open to all men and women over the age of 18, with categories segmented to ensure fair and competitive matches:

• Male Division: Under 30 and Above 30 categories.
• Female Division: Under 25 and Above 25 categories.

Athletes will compete in group rounds, accumulating points across all six challenges. The competitor with the highest cumulative score in each category will be crowned the “Last One Standing.”

Event Details and Registration:
Registration: Open as of today, June 16, 2026.

Capacity: Limited to the first 500 entries to ensure quality and safety.

Where to Register: www.lastonestanding.in

Prizes: Winners of individual events will receive cash prizes, while overall category winners will earn “bumper prizes” and national recognition.

A Festival of Fitness:
Speaking on the vision behind the championship, Rajesh Rai, Managing Director of Jerai Fitness and Ideator of ‘Last One Standing’, remarked:

“Today, convenience has reduced movement from our lives. Our bodies are capable of incredible strength, yet we challenge them less and less. Last One Standing is our way of bringing back that spirit of endurance, discipline, and resilience. This platform is not just for elite athletes, but for anyone and everyone willing to test themselves and push beyond their limits.”

Beyond the competition, the December 13th event will transform into a high-energy fitness festival featuring recovery zones, live interactive experiences, and dedicated spaces for the fitness community to connect. As India’s fitness market continues to expand rapidly, Jerai Fitness intends for this championship to become a landmark annual event, inspiring a new generation of Indians to prioritize movement and athletic excellence.