Hyundai Motor India Celebrates Grit and Passion Ahead of ICC Women’s T20 World Cup 2026

 Hyundai Motor India:Ahead of the highly anticipated ICC Women’s T20 World Cup 2026, Hyundai Motor India Limited (HMIL) has unveiled a powerful new brand campaign. Featuring star cricketers and brand ambassadors Smriti Mandhana and Jemimah Rodrigues, the campaign highlights the immense talent, unwavering grit, and rising popularity of women’s cricket in India.

Challenging the Status Quo:
Building on the success of its previous cricketing initiatives, this new campaign adopts a bold narrative that directly confronts traditional perceptions of the sport. With the defiant message “We took ‘gentle’ out of the game” the film celebrates how women cricketers are redefining the sport through superior skill, dominance, and a relentless competitive spirit. It serves as a tribute to the players who are breaking barriers and the millions of fans now championing their journey.

A Unified Vision:
Mr. Virat Khullar, Head – Marketing, Hyundai Motor India Limited, commented on the strategic importance of the campaign:

“At Hyundai, we believe sport has the power to unite communities, inspire dreams, and create meaningful connections. With the ICC Women’s T20 World Cup, we are proud to celebrate a new chapter of this passion by recognizing the growing influence of women’s cricket… We are committed to supporting this new era of cricket and standing alongside the champions who embody the true spirit of ‘Deewangi’.”

Strengthening the Cricketing Connection:
As a Premier Partner of the ICC, Hyundai continues to foster deep emotional connections with cricket enthusiasts. Throughout the tournament, the company plans to roll out a series of curated digital content and outreach programs designed to bring fans closer to the action and amplify the excitement of the ICC Women’s T20 World Cup.