Candere Welcomes Smriti Mandhana as New Brand Ambassador

Kalyan Jewellers: Candere, a lifestyle jewellery brand operating under the House of Kalyan Jewellers, has officially appointed acclaimed Indian cricketer Smriti Mandhana as its latest brand ambassador. She will represent the brand alongside Bollywood icon Shahrukh Khan, a strategic collaboration aimed at strengthening the company’s resonance with the modern, young Indian demographic.

Redefining Everyday Elegance:
The partnership highlights a shift in how jewellery is perceived, moving away from being exclusively for special occasions toward becoming a staple of daily personal style. Candere’s collections are specifically designed to complement daily routines and modern lifestyles, ranging from workdays and weekends to major milestones. Mr. Ramesh Kalyanaraman, Director of Candere, noted that Smriti Mandhana represents the ambition, authenticity, and confidence valued by today’s generation. Smriti Mandhana expressed that she sees jewellery as an essential part of her personal style and daily life rather than something reserved only for events.

Continued Growth and Accessibility:
Candere currently maintains a robust presence with over 130 retail locations across India. By leveraging an omni-channel approach, the brand integrates its physical retail footprint with digital platforms to ensure a seamless shopping experience. Building on the trusted legacy of Kalyan Jewellers, the brand focuses on combining accessibility, contemporary craftsmanship, and design versatility to integrate jewellery into the everyday lives of its consumers.