ASUS Redefines the Enterprise Frontier with the Launch of ExpertBook Ultra and Expanded P Series in India

MUMBAI: ASUS has officially shifted the goalposts for enterprise computing with the unveiling of its absolute industry flagship, the ExpertBook Ultra. Launched alongside a significantly expanded ExpertBook P series (P3 and P5), this new lineup marks a pivotal moment in the AI-powered PC era, specifically designed to meet the rigorous demands of India’s CXOs, business leaders, and growing SMB sector.

The ExpertBook Ultra: 
Positioned as a “Copilot+ PC,” the ExpertBook Ultra is built for what ASUS calls the “Ultra State of Mind.” It defies traditional hardware limitations by housing extreme performance in a chassis that weighs a mere 0.99 kg.

Crafted from AZ31B magnesium-aluminum alloy—a material synonymous with Formula 1 and aerospace engineering—the laptop features a Nano Ceramic surface with a 9H hardness rating. This ensures that while the device feels featherlight, it possesses the durability required for the most demanding global travel schedules.

Unprecedented Performance Specs:

Processor: Latest Intel® Core™ Ultra Series 3 with a thermally unrestricted 50W CPU TDP.

AI Power: Integrated NPU for advanced AI tasks and a GPU benchmarked to outperform the NVIDIA RTX 4050.

Display: A stunning 14-inch 3K 120Hz Tandem OLED touchscreen hitting 1,400 nits of brightness.

Speed: Staggering 14,090 MB/s Gen 5 SSD and 9600 MT/s DDR5 memory.

Endurance: Up to 26 hours of battery life on a single charge.

Expanding the ExpertBook P Series:
Recognizing the diverse landscape of the Indian economy, ASUS also introduced the ExpertBook P5 and P3. These models are designed to bring high-performance AI productivity to scaling startups and established enterprises alike.

The P series offers a “power of choice” philosophy, featuring both 14-inch and 16-inch configurations. While the P5 scales up to the Intel® Core™ Ultra Series 3, the P3 offers a versatile range of Intel® Core™ Ultra Series 2 processors with options for all-plastic or premium metal chassis. Both models support massive scalability with up to 64GB DDR5 RAM and dual SSD slots.

The “Worry-Free” Business Commitment:
Central to this launch is the ASUS ExpertGuardian security suite and the “Worry-Free Business” service ecosystem. ASUS is backing its hardware with one of India’s most comprehensive support networks:

• Onsite Service: Covering over 15,500 pin codes.
• Global Reach: International warranties valid across 80 countries.
• Extended Protection: Up to 5-year service packs including Accidental Damage Protection and Next Business Day Support.

“We have set a new absolute industry flagship standard,” said Mr. Samson Hu, Global co-CEO of ASUS. “By combining enterprise-grade service excellence with a strategic Flipkart collaboration, we are ensuring every Indian enterprise has the intelligent foundation to scale with confidence in the AI era.”

Pricing and Availability:
The ASUS ExpertBook Ultra is available for pre-order on Flipkart starting April 22, 2026, with the Intel® Core Ultra X7 Series 3 model priced at INR 239,990. The versatile ExpertBook P3 range begins at a more accessible INR 94,990, while the high-performance ExpertBook P5 will soon be available starting at INR 214,990.

Limited-Time Pre-order Perks (Until April 29th):
Customers pre-ordering the Ultra flagship can avail themselves of exclusive benefits, including a 5-year onsite and battery warranty, an extra INR 20,000 off via Axis Credit Card EMIs, and a free 1-year Flipkart Black membership.