ASUS India Partners with MSME Expert Rajiv Talreja to Strengthen the Expert Series Portfolio

ASUS India has announced a first-of-its-kind, long-term collaboration with MSME expert and Quantum Leap founder Rajiv Talreja, who joins as the Mentor for the MSME Segment. The partnership aims to reinforce the “Built for Worry-Free Business” promise of the ASUS Expert Series, transforming how Indian enterprise leaders utilize business PCs to bypass technological hurdles and focus entirely on sustainable corporate growth. As India’s second-largest employing sector, MSMEs require purpose-built computing solutions to eliminate daily operational friction and maximize workforce productivity.

Bridging the Market Gap in Business Computing:
Following market research identifying that small businesses and professionals often settle for consumer-grade laptops due to a lack of awareness regarding dedicated business hardware, ASUS applied a design-thinking philosophy to develop the Expert Series. The product line delivers a worry-free user experience designed to lower the Total Cost of Ownership (TCO) through extended device lifespans, minimal downtime, robust security, enterprise-grade durability, and specialized after-sales service.

Before solidifying the partnership, Rajiv Talreja and the Quantum Leap team conducted a year-long evaluation process, deploying ASUS Expert Series machines internally and surveying the broader MSME community to validate the market gap and product efficacy. Under this strategic alliance, Talreja will act as a continuous feedback loop between business owners and ASUS, ensuring ongoing hardware innovations cater directly to evolving enterprise requirements.

Leadership Perspectives on the Collaboration:
Dinesh Sharma, Vice President of the Commercial PC Business for India, Sri Lanka, and Nepal at ASUS, highlighted that the shared vision focuses on equipping Indian MSMEs with globally competitive capabilities as key drivers of national economic growth. Sharma emphasized that the collaboration extends beyond conventional marketing, serving as a channel to integrate direct MSME insights into future product innovations.

Rajiv Talreja, Founder of Quantum Leap, noted that despite past brand endorsement offers, this partnership marks his first collaboration because it centers on listening to the actual operational needs of business owners. By shifting the perspective of technology from an administrative expense to a strategic investment, the initiative aims to help founders step away from daily IT troubleshooting and focus on scaling their enterprises. The ASUS Expert Series addresses these priorities through secure, high-performance, and resilient computing platforms engineered for hybrid work environments with remote manageability and low total cost of ownership.