Amazon India Celebrates 10th Anniversary with 72-Hour Prime Day Event

Amazon India has officially announced the 10th edition of its annual Prime Day celebration. The event is scheduled to begin on July 04, 2026, and will continue until 11:59 PM on July 06, 2026, offering customers 72 hours of deals, blockbuster product launches, and fast delivery across various categories. To commemorate this milestone, the company is offering new members flat discounts on annual Prime memberships, with the standard annual plan priced at INR 999 (INR 500 off), the Shopping Edition at INR 299/year (INR 100 off), and Prime Lite at INR 599/year (INR 200 off).

Exclusive Launches and Anniversary Deals:
Prime members will gain access to more than 500 exclusive new product launches, including the OnePlus 15R, Qubo Car Dashcam Pro 2K, LG 139 cm NU Series (2026), and the Wonderchef Neo Digital Air Fryer. During the “10th Anniversary Deals,” members can avail themselves of up to 10% savings on SBI debit and credit cards, Axis Bank credit cards, and EMI transactions. Furthermore, the Amazon Pay ICICI Bank credit card offers unlimited 5% cashback, and Amazon Pay Later provides interest-free EMIs on carts exceeding INR 1,500.

Extensive Discounts Across Categories:
Amazon has curated significant discounts across a wide selection of products:

Electronics & Appliances: Customers can enjoy up to 40% off on smartphones, up to 80% off on electronics and wearables, and up to 65% off on smart TVs.

Home & Kitchen: There is a minimum of 50% off on furniture and mattresses, along with up to 50% off on kitchen appliances like air fryers, geysers, and water purifiers.

Fashion & Beauty: The event features discounts of 50-80% on fashion trends and a minimum of 60% off on beauty and skincare essentials.

Fitness & Automotive: Customers can find up to 80% off on fitness equipment and car/bike accessories, while select premium bikes and electric vehicles are available with up to INR 10,000 off.

Enhanced Shopping with Amazon Pay and Amazon Now:
Amazon Pay is providing unbeatable value through three-month No Cost EMI options, cashback on travel bookings, and UPI payment incentives. Additionally, “Amazon Now” will deliver thousands of everyday essentials within minutes, with Prime members eligible for up to 50% off on groceries in select cities. Customers are encouraged to check the ‘Now’ banner in their Amazon shopping app to confirm service availability in their specific pin code.