Amazon Announces Prime Day 2026: Massive Deals on Galaxy S25 Ultra, iPad Air, and Fire TV

E-commerce giant Amazon has officially unveiled its highly anticipated lineup of deals for the upcoming ‘Prime Day 2026’ shopping festival. Marking the event’s 10th anniversary, this year’s mega sale is scheduled to run as a three-day event from July 4 to July 6. The promotional event remains strictly exclusive to Amazon Prime subscribers. To celebrate a decade of Prime Day, the platform is partnering with over 300 major brands to roll out special discounts across more than 15,000 individual items, alongside launching 500 brand-new products directly during the sale.

Unprecedented Price Cuts in Premium Smartphones
The electronics section will feature steep price reductions, particularly within the highly competitive premium smartphone tier.

Samsung Galaxy S25 Ultra: The flagship device will be heavily discounted to a promotional price of ₹84,999. Buyers can capitalize on a direct discount of up to ₹15,000 along with up to 9 months of no-cost EMI options.
OnePlus 13: The high-end model will hit the platform at a lucrative price point of ₹49,999.
Other Major Launches & Deals: Special pricing frameworks will also apply to the iPhone 17 series, OnePlus Nord 6, Redmi A7 Pro 5G, and the iQOO 15R.

Attractive Markdowns on Tablets, TVs, and Audio Gear
Beyond smartphones, consumer electronics like tablets, laptops, smart TVs, and premium audio systems are seeing significant price modifications. The M3 iPad Air will be listed at ₹54,999, with shoppers eligible to stack an additional instant bank discount worth up to ₹3,000 on top of the base price cut. Home entertainment enthusiasts can pick up the 55-inch Sony Bravia 2 smart TV for ₹52,999, while the budget-friendly TCL QLED TV lineup will start at an accessible ₹38,999. For home theater setups, the JBL Bar 800 Pro soundbar will be available for ₹49,999.

Smart Home Device Discounts and Membership Incentives
Amazon is also running aggressive promotional bundles across its own hardware ecosystem. The 5th Generation Echo Dot smart speaker will retail at ₹3,999, while the compact Echo Pop moves down to ₹2,949. For streaming setups, the standard Fire TV Stick HD will cost ₹2,999, and the premium Fire TV Stick 4K Plus will be available for ₹4,499. To drive new user acquisition ahead of the shopping rush, the company is offering discounted introductory pricing on its annual subscription Tiers. A standard full-year Prime membership will cost ₹999. The scaled-down Prime Lite tier will be available for ₹559, and the basic Prime Shopping Edition will retail for just ₹299.

Furthermore, users checking out with selected SBI and Axis Bank credit cards can claim a flat 10% instant discount, while those utilizing the co-branded Amazon Pay ICICI Bank credit card will receive additional percentage-based cashback rewards on their final checkout totals.