New Delhi: As the Indian summer intensifies, Sprite is tapping into a beloved local tradition to help consumers keep their cool. In a historic first for the brand in India, Sprite has officially launched Sprite Lemon Mint, a bold new variant that marries the brand’s iconic lemon-lime zing with the crisp, cooling sensation of natural mint.
A Fusion of Culture and Cooling:
The inspiration for the new flavor stems directly from authentic consumer habits. Across India, mint is the quintessential summer ingredient—crushed into chilled drinks, stirred into coolers, or added to fizzy beverages for an instant temperature drop. By bottling this homegrown cool-down ritual, Sprite has created a drink that feels both deeply familiar and excitingly new.
“Sprite Lemon Mint is inspired by how consumers are already experimenting with mint leaves and Sprite,” says Sumeli Chatterjee, Category Head at Coca-Cola India. “We are elevating the cooling, multi-sensorial refreshment that consumers increasingly seek.”
The ‘Mint Laga’ Campaign featuring Sunil Grover
To mark the launch, Sprite has unveiled a high-energy campaign film created by StudioX WPP. The film features the versatile and witty Sunil Grover, who perfectly encapsulates the brand’s signature ‘Thand Rakh’ (Keep Cool) philosophy.
The campaign centers on the concept of ‘Mint Laga’ that specific moment when a touch of mint provides the mental and physical reset needed to handle summer’s most frustrating moments. Grover’s performance highlights that in a heated situation, the smartest move isn’t to react, but to refresh.
Sunil Grover shared his excitement about the collaboration, stating:
“We’ve all grown up adding mint to our summer drinks. Sprite Lemon Mint takes that idea and makes it effortless. The campaign captures those real, everyday moments when all you want is something refreshing.”
Strategic Rollout and Availability:
The launch is supported by a comprehensive 360-degree marketing blitz. Beyond the film, the brand is prioritizing:
Social Amplification: Engaging digital content designed to turn ‘Mint Laga’ into a viral trend.
Retail Visibility: High-impact in-store placements and retail toolkits to capture consumer attention at the point of purchase.
Cultural Relevance: Positioning the drink as the ultimate solution for India’s diverse summer heat, from humid coastal afternoons to dry inland temperatures.
Ranadeep Dasgupta, National Creative Director at VML & StudioX WPP, noted that the phrase ‘Mint Laga’ was designed to be an “earworm” that connects a product truth the addition of mint to the feeling of instant relief.
Sprite Lemon Mint is currently available in select markets as a limited-time offering, making it the must-have refreshment for the 2026 summer season.